AI Integration in BOSE Ultra Open Earbuds Concept Video
AI Integration in BOSE Ultra Open Earbuds Concept Video
Timeline
Spring 2024
Timeline
Spring 2024
Collaborators
Ashley Kim (Me!)
Eli Marcus
Aditi Mehndiratta
Avalon Edwards
Collaborators
Ashley Kim (Me!)
Eli Marcus
Aditi Mehndiratta
Avalon Edwards
Role
Interaction Design
UX Design
Role
Interaction Design
UX Design
Tools
Figma
Canva
Final Cut Pro
Tools
Figma
Canva
Final Cut Pro
Context
Reimaging All-Day Wearable Audio
BOSE has become recognized for their high-quality audio products. With the creation of the Ultra Open Earbuds, the company introduced a new all-day wear design built to blend high quality audio, comfort, and ambient awareness.
Context
Reimaging All-Day Wearable Audio
BOSE has become recognized for their high-quality audio products. With the creation of the Ultra Open Earbuds, the company introduced a new all-day wear design built to blend high quality audio, comfort, and ambient awareness.
Problem
The Value Didn’t Justify the Magnitude of Change
People love their music, though Ultra Open Earbuds introduced an innovative way we interact with music, users did not perceive enough added value to justify shifting how they already have been on a daily basis.
Problem
The Value Didn’t Justify the Magnitude of Change
People love their music, though Ultra Open Earbuds introduced an innovative way we interact with music, users did not perceive enough added value to justify shifting how they already have been on a daily basis.
Solution
Adapting AI Technology into Everyday earwear
To match the magnitude of chance, we explored how AI voice assistant integration could transform the earbuds from a common listening device into an active everyday companion.
Solution
Adapting AI Technology into Everyday earwear
To match the magnitude of chance, we explored how AI voice assistant integration could transform the earbuds from a common listening device into an active everyday companion.
Key Insights
AI is perceived as a Work Tool, not a Daily Companion
Users associate AI chatbots and voice assistants with productivity and academic tasks rather than personal or social ones, this limits AI’s functionalities in everyday scenarios, reducing its potential as an on-the-go voice assistant.
AI Lacks Everyday Utility
The most compelling use cases of language models like ChatGPT required integration with external apps and services. Without seamless connectivity, AI voice assistants felt constrained.
Key Insights
AI is perceived as a Work Tool, not a Daily Companion
Users associate AI chatbots and voice assistants with productivity and academic tasks rather than personal or social ones, this limits AI’s functionalities in everyday scenarios, reducing its potential as an on-the-go voice assistant.
AI Lacks Everyday Utility
The most compelling use cases of language models like ChatGPT required integration with external apps and services. Without seamless connectivity, AI voice assistants felt constrained.
Feature Ideation
Feature Ideation
Personas
Personas
Storyboards
Storyboards
Final Presentation
Final Presentation
Reflections
Design isn’t Always About Solving Existing Problems, its Also About Changing Perspectives
Thought initially users had no interest in our developing product, engagement skyrocketed once we transitioned from working with AI’s capabilities today to presenting our vision of what AI could be in the future.
Using Unconventional Research Techniques
A pivotal moment in our project was our departure from techniques we practiced in class into iterating and using unconventional research techniques, like creating and ideating on storyboards instead of usual user surveys and interviews.
Storytelling is Key in Design
My role in editing our film and presenting our pitch reinforced how effective storytelling was in the communication of our ideas by being able to properly resonate with our users.
Reflections
Design isn’t Always About Solving Existing Problems, its Also About Changing Perspectives
Thought initially users had no interest in our developing product, engagement skyrocketed once we transitioned from working with AI’s capabilities today to presenting our vision of what AI could be in the future.
Using Unconventional Research Techniques
A pivotal moment in our project was our departure from techniques we practiced in class into iterating and using unconventional research techniques, like creating and ideating on storyboards instead of usual user surveys and interviews.
Storytelling is Key in Design
My role in editing our film and presenting our pitch reinforced how effective storytelling was in the communication of our ideas by being able to properly resonate with our users.
